Advertising

Segway campaign

In an effort to raise brand awareness, we decided to outfit a fleet of 9 Segways with Expedient Branding and invade the downtown Cleveland area. The goal of this campaign was to bring attention to Expedient and our new product, Ethernet Anywhere. If you would like further information you can read a press release by clicking here. Below you will find a few pictures from that campaign.

Becuase of the success of the Cleveland Sewgay Campaign, it was decided to move the campaign to Pittsburgh. While Pittsburgh is a different market the campaign was still a success. Below are a few pictures from that campaign.

“Crave cards”

While promoting the Segway campaign we decided that the riders should be handing out some sort of company literature. What we came up with, we affectionately call “Crave Cards.” This packet of baseball card sized cards give the viewer a little more information about Expedient, include a card for 2 free months of service and provide the viewer a private chuckle. The cards are based on our Seven Sins Direct Mail Campaign. Below are a couple of the cards. Click here to download the entire collection.

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